How to advertise on TikTok
Tik Tok appeared in Russia not so long ago. In a short time, the social network managed to find its fans and took leading positions in popularity and number of visitors. She was able to bypass such "monsters" as Odnoklassniki, VK, Instagram and Facebook. Moreover, if earlier the audience of the music platform was considered exclusively children, adolescents and young people under 18, today everything has changed dramatically.
TikTok user audience
According to the Mediascope agency, the number of downloaded TIK TOK applications from February last (2019) to August 2020. in Russia has grown almost 15 times. And the age of users has expanded significantly. The most active participants were young people from 24 to 35 years old, Russians aged 36 to 45 years are not far behind them, and only the third place is taken by teenagers from 11 to 18 years old.
It should be noted that the number of men who like entertaining videos does not lag behind women. Slightly more than 50% are the female part of the TT network fans and slightly less male.
It is clear that for advertisers such an audience is the most suitable, that is how it makes up the bulk of consumers and users of services.
Accommodation at Tik Tok
To launch an advertising campaign on the network, you must follow the established rules and not break them. You can promote your product or service through the network both for free and on a paid basis. If the first option involves registering a regular profile, then the second method has much more chances for promotion.
Tik Tok prohibits posting links, but you can make your brand recognizable using your account. To do this, you should seriously approach the design of your profile and pay attention to filling the content. In other words, the advertising customer will become an ordinary Tiktoker. It is clear that sales will not grow from this, but due to the original videos, it will be possible to gain the required number of subscribers to expand their opportunities for advertising in TIK TOK. However, it will take time to achieve a TOP account. When advertising is required urgently, you cannot do without money.