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SEO site optimization and promotion with high competition

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Website promotion with high competition

Many webmasters are faced with high competition in the search for the chosen topic. Sometimes the presence of high competition does not stop us in our endeavors.

What are the pros of a highly competitive niche?

  • There is a big budget.
  • You have a chance to master a small fraction of that budget.
  • Sometimes someone comes out of this niche.
What are the disadvantages of a highly competitive niche?

  • It is very difficult to get your own piece of traffic with low investment at the start.
  • The sandbox period for the site lasts at least 8-12 months.
  • Sometimes it takes a long time to wait for organic traffic.

Which promotion strategy to choose?


If you have a good budget, you can rely on paid search traffic. Cost per click is likely to be expensive, which is a problem. Sooner or later, you will start thinking about how to start getting organic traffic. It is worthwhile to immediately think over the strategy.

What will the preparatory stage consist of?

  • Analysis of competitors. Explore niche leader sites. You need to identify how they took their positions.
  • Content plan for an information blog. Without a blog, it will be difficult for you to get organic traffic. You need to create a clear content plan. You can borrow some of the ideas from niche leaders. But on condition that your content is much better.
  • Development of a strategy for a paid advertising company. You should immediately decide what budget should be allocated for contextual advertising.
After you research the market, create a content plan and develop an advertising strategy, you can move on to creating a website. If you nevertheless come to the conclusion that you need a blog, then keep in mind that you will have to deal with it constantly. Search engines will demand new content from you, otherwise you will lose positions. Calculate your advertising budget. If you buy a large volume of traffic, and after a month you lower your positions, then your site will start receiving fewer behavioral factors and this will be a disadvantage. To avoid falling into such a story, you should set an average or minimum daily budget for impressions. You have to keep the volume of involvement in your project. Traffic should not fall, but should only grow over time.

What to do if the site has not been promoted for a long time?

Each niche has a limited amount of traffic. Sometimes this capacity expands, and sometimes it contracts. Do not expect that someone will yield to you. You need to identify the weaknesses of your competitors and create advantages in your project. Make better content. You can also create a more attractive design on your site and a more user-friendly structure. Create large volumes of quality content. For example, if a niche leader on a blog has 500 articles, and you have 1000 better ones, then sooner or later you will get your share of traffic from real strategic advantages.
 
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